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Naturopathic > Antihistamine

The following information is about Antihistamine.

Antihistamine Defined

An exogenous agent that inhibits the release of histamine, the amino acid derivative that stimulates vasodilation and permeability under many circumstances, particularly tissue irritation. The most common type of antihistamine, the H1 receptor antagonist, produces many moderate side effects, and the H2 receptor antagonist cimetidine is even more problematic. That they are so commonly used can lull both physician and patient into trivializing their iatrogenic potential. Histamines, which are most abundant in the skin, respiratory, and GI tract mucus membranes, help heal; using antihistamines to inhibit the healing response for the whole body simply in order to lessen the acute but physiologically superficial symptoms of something like hay fever is to risk many subtle side effects.

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Off-site Antihistamine Links, User Submitted

The following links have been collected through user bookmark submission in the Antihistamine category. Please note, because these resources are off-site we cannot guarantee the accuracy or quality of any information.

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  • Pharma Marketing Blog: Zyrtec Telephone Pole Ad Campaign: Guerilla or Gorilla Marketing?: This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to be a follow-on to what Fard Johnmar called "a clever guerrilla marketing campaign once reserved for consumer packaged goods companies and underground musical acts." The "guerrill a" aspect of this campaign involves hiring Zyrtec ad agency minions to nail flyers to telephone poles as illustrated in the print ad. Fard stepped out of his office in NYC and actually saw one of these flyers!

If you would like to find additional social bookmark based links on the topic of we recommend the Open Tag Directory > Antihistamine. If you would like to find related tags we recommend Tag Patterns > Antihistamine

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